INSTITUTIONAL IDENTITY

 

The institutional identity of ITU, which is in compliance with World University standards and ITU’s current historic and cultural characteristics as well as its mission and vision, has been created at the end of a 3 stage process.

 

In the first stage, the logo with bee was kept, but the name of Istanbul Technical University which appears on the surrounding ellipse has been modified and colour tested, and the font to be used in institutional correspondence was selected. In the next stage, the main components of identity such as colour systems, the principles of using the logo, and letterhead groups were finalised. In the third stage, the institutional identity was supported with a shape of a honeycomb which is divided into six equal pieces in such a way that it is repeated infinitely. In this structure, triangles and honeycomb forms can be combined freely to create many similar forms and also different ones.

 

ITU Institutional Identity Guide 01

ITU Institutional Identity Guide 02

Establishment: Istanbul Technical University was founded in 1773 with the name Mühendishane-i Bahr-i Hümâyun (The Imperial School of Naval Engineering).

               

Opening: ITU North Cyprus began English preparatory education at the Famagusta Campus in the 2011-2012 Academic Year.

               

Campus: The Famagusta Campus is on a 45 acre land. It includes 10 new buildings and 6 old monuments.

               

Students: As of the 2016-2017 Academic Year, the number of students has reached 350.

               

Logo: The word “ITU” is written with the corporate writing font Republic. The “Bee Logo” is framed with an ellipse which has the words “Istanbul Technical University” written in it and at the bottom the words “North Cyprus” are written in one color.

               

Texture: The logo was formed on the basis of the honeycomb which represents infinite repetition.

               

Color: Tones of navy and gold form the basis of the corporate identity.

               

Motto: "Her zaman (n+1)'inci nesil üniversite"